Randy Gunter Knowledgebase

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FTC Guides for using testimonials

Some time ago the Federal Trade Commission (FTC) adopted a set of Guides Concerning the Use of Endorsements and Testimonials in Advertising.

The guidelines talk about celebrity endorsements, blogging endorsements, use of testimonials in general (including non-celebrities), and sponsored testing.
On the FTC website is a pdf document that you can read about it (81 pages), see the link at the bottom of this article. I’ve pulled out and summarized some components here that I think are of interest to advertisers and ad creators.

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