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Businesses that grow fast and sustain success

Increasing Profits

By Randy GunterIt’s always gratifying when clients have record-breaking sales performances. Although we would love to take all thecredit for this, it really is more about their leadership and attitude than anything else. For most companies, the end of ta quarter becomes a measuring stick on their success, and also signifies a time to reevaluate…
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The USP Myth

By Randy GunterAlmost every ad agency in the world subscribes to the USP—the Unique Selling Proposition. What they typically tell their clients is we need to find the one thing that makes your company unique in all of the world, and that is the message that we are going to extoll in all of our…
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FTC Guides for using testimonials

By Randy GunterSome time ago the Federal Trade Commission (FTC) adopted a set of Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines talk about celebrity endorsements, blogging endorsements, use of testimonials in general (including non-celebrities), and sponsored testing. On the FTC website is a pdf document that you can read about it…
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How Do I Get Out of My Own Way

by Joya Dass My business coach Dan Paulson asked me to write a few lines on how do I get out of my own way as an entrepreneur. This is a good question, because I would wager that I am my own worst enemy sometimes. I grew up with parents who were super hard on…
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How do I trust my Co-Founder again after he drops the ball on an important meeting?

Occasionally my readers will send me requests for topics they would like to see me write about on my blog. The following is a question from a reader. Photo Credit: Pexels Dear Tara,  My company is going through a rapid growth phase and I had to delegate an important meeting to my because I couldn’t…
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Tara Rae Bradford

What You Need To Know When Making An Important Decision

By Tara Rae Bradford Here are 5 steps you should go through before making any important decisions so you can avoid regretting your decision later and you can try to avoid learning things ‘the hard way’. Antonio Damasio is seen here during his TEDtalk on The Quest to Understand Consciousness(Photo Credit: TED) As much as you…
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How To Know When to Pitch (and Ditch!) When Networking

I’ve been attending networking events for many years now and I’ve learned a couple of things that may be useful. It’s helpful if you’re not a natural at networking. I’m going to give you 4 tips for making new quality connections while avoiding networking vampires.

Yeah, Being an Entrepreneur Can Suck.

Being an entrepreneur isn’t always easy. Knowing where you need to improve can help.

Is It Nagging or Is It Persistence?

Who wasn’t told to stop “nagging” when they were a child? The truth is that children are the very best salespeople.

Small is the New BIG

Business cycles happen constantly. Companies grow and decline. Markets respond to the changing needs of the consumer and the process repeats itself. That cycle is happening again. Let’s talk about beer. For decades, the beer industry in the United States has been dominated by three brewers: Miller, Budweiser, and Coors. Say what you will about…
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